Nottingham Gas Services - Mdot Marketing

Nottingham Gas Services

The business owner Steve Grice asked us to help him promote Nottingham Gas Services to help him maintain or even grow sales while he focused on expanding another part of the business.

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The challenge:

Steve was in the process of building another part of his business and didn’t have the time to focus on marketing for NGS, but knew he couldn’t ignore marketing if he wanted this business to stay successful and attract new customers. He needed our help to manage the marketing fully for him, freeing him up to focus on building his new renewable business – UK Renewable Heating.

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What we did:

  • Held a ‘deep dive’ meeting, to help us understand the business and what Steve wanted to achieve
  • Created a marketing plan to keep new enquiries coming in to the business
  • Social media account optimisation – to ensure the accounts were set up correctly and working well
  • Regular, high quality social media posts that focused on key benefits of Viessmann boilers and reinforced key messages of the business
  • Facebook advertising to drive new enquiries
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What our client thought

“We were always aware of social media but never had the time to look at it or knew how to do it properly. Emma described the power of advertising on Instagram and Facebook and I was very interested as she explained she would do virtually everything for us. Emma asked me about my business and what I wanted to gain from it, so she suggested a reasonable budget to work with where I had to do nothing except send the odd picture.Emma and Jemma Jackson have worked wonders, and I get loads of enquiries and customers always mention they see us on social media. They provide a personal service and I would recommend giving them a try”.

Low cost video for social media

As part of their social media management package, we created artwork and short videos like this one, which offers helpful advice to customers who may find themselves with no hot water and don’t know what to do. Rather than just focusing on product information in their feed, we felt it was important to add value to the social media feed with useful and informative videos like this.

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