Low Cost Accounts - Mdot Marketing

Low Cost Accounts

The business owner Richard Austin asked us to help him promote Low Cost Accounts to gain more reach and visibility of the services they provide and to attract new clients, through a new website and social media.

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The challenge:

Low Cost Accounts wanted an easy to use website targeted at SME’s and Trades people, that had a function enabling potential clients to get an instant quote. We were able to design this and integrate it into the website. With the video they already had, we were able to integrate this into their website and also manage their social media which has been effective by utilising Instagram Reels which is driving people to the website and increasing the number of new clients they get.

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What we did:

  • Held a ‘deep dive’ meeting, to help us understand the business and what Richard wanted to achieve
  • Social Media account optimisation – to ensure the accounts were set up and linked together
  • Created a new website with ‘fee calculator’ button
  • Regular, high quality social media posts that focus on key benefits of using Low Cost Accounts and reinforce key messages of the business
  • Mini film days with the team members at Low Cost Accounts to engage followers, achieve more interaction and to introduce the team, their experience and values to potential clients.
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Video Production

We held mini media days with Low Cost Accounts and their team, to create video content to promote their services on their website and social media feeds.

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Reels for social media

As part of their social media management package, we created reels like this one, with some fun content to help engagement with the business and the team behind the name. Reels is a great way of increasing views to Social Media. As one of Low Costs USP’s is that they provide a friendly and personal service to their clients so we felt this was a great way showcase their personalities.

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