As a dental professional, you know how important it is to create valuable content for your patients. But have you ever considered repurposing that content across your marketing channels?
Repurposing content means taking one piece of content, such as a social media post, email or blog post, and sharing it across multiple marketing channels. This strategy helps leverage your content and maximize your marketing efforts.
It’s a big assumption to think that your patients will have read your post, email or blog, so by putting the same piece of content (where appropriate) across your other channels, you can increase the touchpoints that potential customers learn about your treatments.
For example, if you write a blog post about a new treatment, you can repurpose the content by creating social media posts or email newsletters about it. This not only increases your content’s exposure but also reinforces your message to your audience.
Repurposing content can save you time and resources by creating a “package” of organic content that can be repurposed across multiple platforms and for various purposes.
So, the next time you create content for your patients, consider how you can repurpose it across your marketing channels to reach a wider audience and increase your brand’s visibility.
At Mdot, we understand the importance of creating effective marketing strategies for dental practices. Our team of experts can help you create engaging content that can be repurposed across your marketing channels. Contact us today to learn more.