Thistle Dental - Mdot Marketing

Thistle Dental Orthodontic & Implant Centre

We were approached by Vikram Kavi, an implant dentist and the Principal Dentist of The Crown Dental Group in Aberdeen, at a very exciting time for his practice.

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The challenge:

Dr Kavi was in the process of purchasing a new clinic which he planned to develop into a state-of-the-art multi-disciplinary care centre with everything under one roof that is required for a procedure – consultation, scans, surgery, lab work, restoration, utilising the full digital workflow.

This facility was to be quite unique in the area, being the only clinic providing this one-stop-shop, high tech service anywhere in the North East of Scotland. The new clinic would mean that Dr Kavi and his team could offer a truly patient-focused service that is fast and efficient, yet extremely high quality and delivers the best results.

Dr Kavi asked us to help him create a modern, fresh brand identity for the new clinic and develop a website to support this new contemporary, state-of-the-art clinic.

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What we did:

  • A full business exploration
  • Created a marketing proposal to deliver the client’s goal
  • Full brand identity, including guidelines
  • Designed and built a Patient & Dentist Referral Websites (including SEO, PPC & blogs) – Thistle Dental’s website
  • Creation of a referral web tool to measure the number of referrals by dentist, treatment, uptake, volume & value to facilitate growth
  • Video production & photography – including writing of creative brief & production of practice welcome video, patient journey, patient & referring dentist testimonials


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Video production

To enhance the effectiveness of their website, support the growth of the practice and engage with their patients, Thistle Dental asked us to create a series of videos for them, including:

  • a practice welcome video
  • team interviews
  • referring dentist interviews
  • patient testimonials from both dental implant & orthodontic patients

Thistle Dental is at the forefront of digital dentistry and the most advanced, well equipped practice in the area, with everything under one roof; consultation, intra-oral scanning, virtual treatment planning, surgery, lab work and restoration.

This new facility means Thistle Dental can offer a truly patient-focused service that is fast and efficient, yet extremely high quality and delivers the best results for their patients, which is their key priority. The team at Thistle are passionate about delighting their patients and delivering the very best service possible.

Our aim with their videos was to convey the essence of what Thistle Dental can offer their patients – outstanding patient care, cutting edge digital dentistry and fantastic results, delivered by a friendly, well-trained and experienced staff.

These videos were created to allow patients to engage with the practice before they event step through the door.They can get a feel for the practice, who will be treating them and what they can expect from their experience. They can hear first-hand from previous patients; discovering what their treatment experience was like and how they feel about the results.

This not only helps to inform and engage patients but also reassures them that they are making the right choice by going ahead with their treatment and will be in safe hands at Thistle Dental.

As a referral practice, it was important to Thistle Dental to also engage with referring dentists in the surrounding area who may be considering referring their patients to Thistle Dental and who may be seeking reassurance that they are making the right choice and that their patient will be returned to them once the specialist treatment is complete.

This video production project provided Thistle Dental with:

  • a Practice Welcome Video
  • a Patient Journey video
  • a referring dentist video (‘Why refer to Thistle Dental’)
  • 13 patient testimonial videos
  • 5 team member interviews
  • 3 referring dentist interviews

These videos, along with bite-size versions in low resolution (for effective use in digital marketing) can now be used across all of Thistle Dental’s marketing, including on their website, social media, email marketing, at conferences and events and in patient consultations.

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Search Engine Optimisation

The bespoke website we created for Thistle Dental was built with SEO in mind from the start, with content and features on the site that not only made the site useful and engaging for patients and referring dentists but also ensured that the site would rank highly on Google. Once launched, we continued this work, implementing a strong SEO strategy, ensuing the site was being seen by Thistle’s target audience.

What our client thought

“If you want a job done, and done right the first time…I would recommend Emma thoroughly. I can’t tell you how different the approach has been from Emma when compared to previous experiences. She has been very professional, she has gone ahead and done things the right way. If you want a job done, and done right the first time around…I would recommend Emma thoroughly.”

Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

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