Thistle Dental - Mdot Marketing

Thistle Dental Orthodontic & Implant Centre

We were approached by Vikram Kavi, an implant dentist and the Principal Dentist of The Crown Dental Group in Aberdeen, at a very exciting time for his practice.

More about our approach

The challenge:

Dr Kavi was in the process of purchasing a new clinic which he planned to develop into a state-of-the-art multi-disciplinary care centre with everything under one roof that is required for a procedure – consultation, scans, surgery, lab work, restoration, utilising the full digital workflow.

This facility was to be quite unique in the area, being the only clinic providing this one-stop-shop, high tech service anywhere in the North East of Scotland. The new clinic would mean that Dr Kavi and his team could offer a truly patient-focused service that is fast and efficient, yet extremely high quality and delivers the best results.

Dr Kavi asked us to help him create a modern, fresh brand identity for the new clinic and develop a website to support this new contemporary, state-of-the-art clinic.

More about our branding service

What we did:

  • A full business exploration
  • Created a marketing proposal to deliver the client’s goal
  • Full brand identity, including guidelines
  • Designed and built a Patient & Dentist Referral Websites (including SEO, PPC & blogs) – Thistle Dental’s website
  • Creation of a referral web tool to measure the number of referrals by dentist, treatment, uptake, volume & value to facilitate growth
  • Video production & photography – including writing of creative brief & production of practice welcome video, patient journey, patient & referring dentist testimonials

 

More about our website service

Video production

To enhance the effectiveness of their website, support the growth of the practice and engage with their patients, Thistle Dental asked us to create a series of videos for them, including:

  • a practice welcome video
  • team interviews
  • referring dentist interviews
  • patient testimonials from both dental implant & orthodontic patients

Thistle Dental is at the forefront of digital dentistry and the most advanced, well equipped practice in the area, with everything under one roof; consultation, intra-oral scanning, virtual treatment planning, surgery, lab work and restoration.

This new facility means Thistle Dental can offer a truly patient-focused service that is fast and efficient, yet extremely high quality and delivers the best results for their patients, which is their key priority. The team at Thistle are passionate about delighting their patients and delivering the very best service possible.

Our aim with their videos was to convey the essence of what Thistle Dental can offer their patients – outstanding patient care, cutting edge digital dentistry and fantastic results, delivered by a friendly, well-trained and experienced staff.

These videos were created to allow patients to engage with the practice before they event step through the door.They can get a feel for the practice, who will be treating them and what they can expect from their experience. They can hear first-hand from previous patients; discovering what their treatment experience was like and how they feel about the results.

This not only helps to inform and engage patients but also reassures them that they are making the right choice by going ahead with their treatment and will be in safe hands at Thistle Dental.

As a referral practice, it was important to Thistle Dental to also engage with referring dentists in the surrounding area who may be considering referring their patients to Thistle Dental and who may be seeking reassurance that they are making the right choice and that their patient will be returned to them once the specialist treatment is complete.

This video production project provided Thistle Dental with:

  • a Practice Welcome Video
  • a Patient Journey video
  • a referring dentist video (‘Why refer to Thistle Dental’)
  • 13 patient testimonial videos
  • 5 team member interviews
  • 3 referring dentist interviews

These videos, along with bite-size versions in low resolution (for effective use in digital marketing) can now be used across all of Thistle Dental’s marketing, including on their website, social media, email marketing, at conferences and events and in patient consultations.

More about our video production service

Search Engine Optimisation

The bespoke website we created for Thistle Dental was built with SEO in mind from the start, with content and features on the site that not only made the site useful and engaging for patients and referring dentists but also ensured that the site would rank highly on Google. Once launched, we continued this work, implementing a strong SEO strategy, ensuing the site was being seen by Thistle’s target audience.

What our client thought

“If you want a job done, and done right the first time…I would recommend Emma thoroughly. I can’t tell you how different the approach has been from Emma when compared to previous experiences. She has been very professional, she has gone ahead and done things the right way. If you want a job done, and done right the first time around…I would recommend Emma thoroughly.”

Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

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Social Media

Build relationships, trust and loyalty with customers through interesting and useful content whilst also reaching new clients with a well-managed advertising strategy.

Video

A powerful and effective way for businesses to connect with their audience. Harness the power of video to tell stories that resonate with your clients, whilst also helping to increase your Google rankings.

Content

Create a positive online experience for your customers with valuable, relevant and consistent content. Tell your story and engage both new and existing clients in a cost-effective way.

Digital

Attract and follow-up more customer enquiries whilst staying in touch with your existing customers, through targeted online advertising, email marketing, e-newsletters, blogs and SEO.

Websites

Whether you’re looking for more customers, more sales, more margin or simply just to improve your online presence, Mdot Marketing can help to either improve your existing site or design and build a new one.

Design

Whether your graphic design project is large or small, our skilled and experienced design team can help you get it right. From printed materials to branding and social media graphics, our team can rise to any challenge.

What our customers say

Alex Finney, Dentsply Sirona

Alex Finney, Dentsply Sirona

Forward thinking company, offering support and advice for all aspects of marketing and social media support. Most helpful.

Leanne Branton-Young, Southside Dental Care

Leanne Branton-Young, Southside Dental Care

Emma and her team recently helped us design a new logo and branding for our clinic - we love it and it’s been a huge hit with our patients! Thank you Mdot!

Dr Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

Dr Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

If you want a job done, and done right the first time…I would recommend Mdot Marketing thoroughly.

I can’t tell you how different the approach has been from Mdot Marketing when compared to previous experiences. They have been very professional, and have gone ahead and done things the right way. If you want a job done, and done right the first time around…I would recommend Mdot Marketing thoroughly.

Dr Eimear O’Connell, Bite Dentistry & President-elect of the ADI

Dr Eimear O’Connell, Bite Dentistry & President-elect of the ADI

Emma and her team redesigned our website and helped us with our marketing- we have never been busier!!

Samantha Baker, former Marketing Manager at 3M ESPE

Samantha Baker, former Marketing Manager at 3M ESPE

I would happily recommend Mdot Marketing based on their competent and professional attitude, attention to detail and willingness to go that extra mile.

Mark Ambridge, Ambridge Ceramics Ltd & Co-founder of ArKive Dental

Mark Ambridge, Ambridge Ceramics Ltd & Co-founder of ArKive Dental

Mdot Marketing have worked with me on numerous projects. They are particularly skilled with the ability to quickly learn about new digital product technologies, understand them and able to create marketing literature that is easy to understand by general dentists and orthodontists to increase awareness and uptake of the product.

Mdot (Emma) really knows her onions when it comes to dental specific marketing, and let's face it, many say they know but few actually do...