The brief
Led by the visionary Dr Kain Rowlings – The Dentists Old Market is an award-winning, private dental practice, right in the heart of Bristol, which has been recognized for its exceptional dental care services and innovative use of digital technology.
When Dr. Rowlings approached Mdot Marketing for assistance with his Invisalign Open Day, we were able to leverage our expertise in:
– Social media
– Webpage amends & SEO optimisation
– Email marketing
– Blogs
– Patient communication tools
What were the results
This Invisalign Marketing Campaign was delivered for our client, at no additional cost to the monthly retainer he already pays.
- 20 patients booked in – 17 showed up on the day
- 6 booked in – for treatment on the day, with 3 possibilities
- An approximate revenue of £30K
How we achieved it
Social Media
- We planned and delivered a consistent social media campaign 3 weeks before the Invisalign Open Day and delivered the following:
– A series of posts, reels and stories
– Promoted the savings patients received on the day
– Updated their Instagram bio
– Added links to post and stories, to a booking page
– Utilised hashtags to attract non-followers
– Posted content on the day
- We delivered 2 Invisalign Open Day eshots, to inform people of the Open Day and encourage them to book on:
– First eshot delivered 41% open rate, with a click rate of 2.8%
– Drove email clicks to an Invisalign webpage and contact page
– Sent a follow-up eshot to those who opened up eshot #1, with a 64.8% open rate and 1.8% click rat
Website Updates & SEO
- Having inherited Old Market’s website from another agency we have been able to make monthly adjustments to the content over the website. For the Invisalign Open Day, we delivered the following:
– Highlighted the Open Day on the homepage of the website
– Added the Invisalign page to the navigation bar
– Added the Open Day and the savings onto the Invisalign page
– Added links across the website to inquire or book an appointment
– SEO optimised the Invisalign page
– Added the offer onto Google My Business
– Wrote a blog article on Invisalign
Are you looking to grow your practice?
Get in touch to find out how we can help you
