The Challenge
Guildhall Dental required a larger general dentistry website to create more patient enquiries for Invisalign, cosmetic smile makeovers and their specialist perio treatments.
Video testimonials and a welcome video were filmed to showcase their state-of-the art building whilst an SEO package and Google Ad Words campaign was implemented to drive more patient enquiries for their focused treatments in a specified location.
What we did
New website
We created a new website for the practice, ensuring the look of the website used their current branding.
The site was designed to enable patients to book an appointment online or by telephone if using a mobile device.
Bespoke photography
To enhance their new website, we created high quality imagery that captured the feel of the practice, reflected their friendly culture and showcased the modern, purpose-built practice.
Using these images on their new website allowed us to give potential patients a true feel of what it is like to visit the practice and the friendly welcome they will receive.
Video production
We filmed both the team & their patients, creating patient story testimonial videos & a welcome video for the practice.
The patient story videos, featuring dental implant patients sharing their positive stories in their own words were a powerful message for new and existing patients considering dental implant treatments.
Project management & maintenance
To relieve the dental practice from stress we managed the whole process from beginning to end including video production, photography and the writing of copy for their site.
We also created a blog to keep the website content fresh, help drive traffic to the website and provide information to patients.
What we achieved together
- 88% of online enquiries converted to appointments with new patient appointments being the highest
- 100% conversion rate -on Invisalign enquiries made via the enquiry form on their website
- Search engine success – Google Ad Words campaign ensured their site was on Page 1 of Google for all their key search terms in their chosen location within 3 months
“The effectiveness of our marketing on the internet led by Emma at Mdot Marketing (formerly Digital Dental Communications) has been first rate.
It hasn’t been running that long, only for a few months, but we have already noticed a substantial increase in the number of patients that are coming to us, both through enquiries and patients who are coming to register with us and patients who are having more advanced treatments. It allows our patients to get access to us out of hours so they can understand what the treatment process is.”
Dr John Hare, Guildhall Dental Clinic
