Dentsply Sirona - Mdot Marketing

Dentsply Sirona

The Challenge

Based on our suggestion to film their first ever Digital Symposium, we worked with the Regional Clinical Lead at Dentsply Sirona to create a brief and deliver videos to promote their digital workflow.

This has since led to further video productions for the company.

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What we did:

  • Identified an opportunity for Dentsply Sirona to promote their digital workflow through engaging videos across various marketing channels. This was a full-service project, including writing the brief, managing production on the day, interviewing staff, dentists and Key Opinion Leaders, as well as editing into full and bitesize videos.
  • Created key messages for the videos to ensure the brief was delivered
  • Worked with the Clinical Affairs Lead to deliver a ‘Train the Trainer’ video targeting programme.
  • Created a digital workflow promotional video

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