The Challenge
We managed a nationwide Google Ad Words Campaign for Dentsply Sirona’s Dentists4implants website.
The purpose of the site was to help patients who were looking to have missing teeth replaced, signposting them towards a qualified implant dentist in their area.
The project delivered up to 160 enquiries to implant dentists via the dentists4implants website per month.
What we did
- Carefully created Ads to increase the number of patients searching for dental implants to the dentist4implants website
- Positioned Ads consistently in the top 3 position of Google
- Achieved a click through rate (CTR) consistently higher than 4.5%
How we did it
- Identified keywords relevant to patients with missing teeth
- Reduced the cost of the Google Ad Words click spend, whist still increasing the number of relevant enquiries
- Reviewed and implemented changes to the campaign to maintain the high number of enquiries
“Working with Emma has been a delight. She is very knowledgeable about the dental industry and the special marketing needs associated with this. Process driven and quick to react, she takes everything on board and comes up with solutions rather than problems.”
Pauline Bingham, Practice Development Manager at Dentsply Sirona
