The Challenge
Dentsply Implants wanted a smaller microsite that their sales team could direct their dentists to, if they were interested in becoming referring dentist and learning how to restore dental implants. Dentists would be able to search on the website for courses in their local area and book onto a course using either a PC or mobile device.
What we did
- Developed a brief in-line with the needs of the dentists, sales team & overall business
- Bought domain names, hosted & managed the website
- Designed the look of the website working within corporate guidelines and created the text for the website in a language that dentists would find educational
- Created a course search facility so dentists could find their nearest course, date & time
- Created an on-line booking facility so dentists could book directly with implant practices hosting a Re£ax course
- Created the facility to have ‘How to’ video guides that supported restoring implant dentists in their continual development
- Trained dentists at marketing seminars in how to attract more implant patients & referring dentists
