Aviva Dentistry - Mdot Marketing

Aviva Dentistry

The brief

Dr Julian Caplan is one of the world’s leading and most well-respected authorities on cosmetic, restorative and digital dentistry. As well as running his private practice in St Albans, Dr Caplan is also an active member of the Digital Dentistry Society UK, acting as an advocate for digital dentistry and speaking internationally to colleagues on advances in technology and the latest techniques.

Julian’s reputation for high quality dentistry and exquisite results has earned him the respect of his peers, with a large portfolio of dentists and dental colleagues amongst his patients.

Julian came to us looking to build the same awareness amongst patients, hoping to build his practice, attract new patients and increase the number of specialist treatments he was delivering.


How we helped

We helped Julian achieve this goal by delivering a co-ordinated campaign using strong, consistent messages in a language patients would understand and resonate with. Our aim was to let patients know more about this world-class dental practice and the exceptional quality treatments Dr Caplan and his team can deliver, encouraging them to take action.

What we achieved

This multi-channel campaign delivered:

  • More patients – the practice has seen a dramatic increase in patient numbers since we began working together
  • More specialist treatments – Dr Caplan now spends more of his time on high value ‘Smile Makeover’ treatments
  • More awareness – both existing & new patients are now more aware of the specialist treatments available and the superior expertise of the Aviva team to deliver them
  • More revenue – our campaign has resulted in an increase in turnover of 40% in just one year

Hear what Dr Julian Caplan has to say…

Watch this short testimonial from Julian about his relationaship, and the results that he has seen from working with us here at Mdot Marketing.

How we did it

We delivered a co-ordinated marketing campaign including:

  • a strategic marketing plan, including strong key messages and positioning to ensure maximum impact and return on investment
  • a new, mobile-optimised website that reflected their advanced technology and internationally renowned team
  • high quality video and photography to support the new website
  • SEO and ongoing maintenance, including regular blogs
  • a managed social campaign across Facebook & Instagram
  • email marketing, focused on engaging and educating existing patients on the expertise of the team and the specialist treatments the can deliver

“Having a great time reinventing my business thanks to Mdot Marketing. They have helped me with generating new leads and moving my business forwards, resulting in an increase in turnover of
40% in just one year. The team are really easy to talk to and giving me 1 to 1 help in how social media works- much needed at my age!”

Dr Julian Caplan, Practice Principal, Aviva Dentistry

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