It’s very rare that a potential customer answers your first attempt at contacting them. This means that follow-up, follow-up, follow-up is crucial to converting any enquiries you receive into your business. So, what type of follow-ups or touch points are there and how many should I do?
A touch point can be a voicemail, email, or live conversation and whilst eight touch points is a benchmark, it may vary depending on your business. The call you make or the email you write won’t work unless you vary what you say in each, so it’s a good idea to provide a top tip or congratulate them on something you know they celebrated to provide that personal touch.
Social media can help encourage your potential customers to pick up the phone to you, read your email or visit your shop, business or clinic for example. The more your customer gets to know you and your brand the more trust will be built between you.
The type of posts that help achieve this are:
- Top Tips
- How to videos
- Team news & pictures
- Courses or events you put on
Mdot Marketing based in West Bridgford help many different types of businesses including dental practice – The Dental Professionals. Mdot helped them achieve a hugely successful facial aesthetics open day by creating a co-ordinated marketing campaign using an e-newsletter, e-shots, Facebook Events and Ads and social media posts.
Practice Manager Natalie Johnston said, “the marketing Mdot did made our open day a huge success in launching our facial aesthetics and we received many bookings on the day. We were able to describe what we wanted, and we left the rest to them!”
For an informal, no obligation chat, please call Emma Owen on: 0115 987 0044 or 07901 662 630 today.