The Ultimate Guide to Dental Practice Video Marketing 2020

FREE e-book for dental practices

The Ultimate Guide to Dental Practice Video Marketing 2020

How to use video to grow your dental practice


Download our FREE e-book for dental practices NOW!

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    If you’re not already using video in your dental marketing, you should be…and chances are your competitors already are!

    Video is no longer a nice-to-have for marketing your dental practice, it is becoming a central part of dental marketing and something you need to be using to promote your practice, or risk getting left out in the cold.


    So how do you ensure your dental practice isn’t left behind?


    How & why should you use video to market your dental practice?


    In this FREE e-book you will learn:

    • Why video is so important for dental practice marketing
    • Types of dental marketing video you can use
    • Where and when to use your videos
    • Top tips on how to shoot your own, effective video

    Who are Mdot Marketing? Check out our video to learn more

    About the Authors – We speak dental!

    Mdot Marketing is a full-service, specialist dental marketing agency with over 20 years experience. We provide video marketing, social media, websites, digital, content and design. We pride ourselves on our industry knowledge which allows us to deliver dental marketing services that are effective, affordable and results focused.

    We get a lot of questions from our clients about how they can use video to grow their dental practices, how it can help them get new patients and keep their existing patients. So we have created this FREE e-book to explain all. We hope you enjoy reading it and find it useful.


    Find out more about dental video marketing

    Wondering what your dental marketing videos might look like?

    Here are some examples of what can be achieved

    Practice welcome video

    Showcase your practice, your team and the care you provide with engaging practice welcome videos.

    These videos allow you to put nervous patients at ease and begin a relationship with them before they event enter the practice.

    Patient story video

    Build trust through powerful and persuasive patient testimonial videos.

    These videos use real patients with real stories that will resonate with patients who may be considering a complex treatment and encourage them to take action.

    Patient journey video

    Reassure nervous patients and help them to understand complex treatments such as dental implants with these effective ‘Patient Journey Videos’.

    These videos help the patients to really understand what to expect on their treatment journey and often help in their decision making.

    Referring dentist testimonial video

    If you are looking to build your referral practice, these testimonial videos can be a fantastic tool to help get your message across.

    These videos will feature your existing referring dentists, sharing their positive experiences of referring to your practice, emphasising how well their patients were treated and reassuring prospective new referring dentists that you will always return their patients to them for their on-going care.

    Find out how we can help your dental practice


    Social Media

    Build relationships, trust and loyalty with patients through interesting and useful content whilst also reaching new patients with a well-managed advertising strategy.


    A powerful and effective way for dental practices to connect with their patients. Harness the power of video to tell stories that resonate with your clients, whilst also helping to increase your Google rankings.


    Create a positive online experience for your patients with valuable, relevant and consistent content. Tell your story and engage both new and existing patients in a cost-effective way.


    Attract and follow-up more patient enquiries whilst staying in touch with your existing patients, through targeted online advertising, email marketing, e-newsletters, blogs and SEO.


    Whether you’re looking for more patients, more treatments or simply just to improve your online presence, Mdot Marketing can help to either improve your existing site or design and build a new one.


    Whether your graphic design project is large or small, our skilled and experienced design team can help you get it right. From printed materials to branding and social media graphics, our team can rise to any challenge.

    What our customers say

    Alex Finney, Dentsply Sirona

    Alex Finney, Dentsply Sirona

    Forward thinking company, offering support and advice for all aspects of marketing and social media support. Most helpful.

    Leanne Branton-Young, Southside Dental Care

    Leanne Branton-Young, Southside Dental Care

    Emma and her team recently helped us design a new logo and branding for our clinic - we love it and it’s been a huge hit with our patients! Thank you Mdot!

    Dr Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

    Dr Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

    If you want a job done, and done right the first time…I would recommend Mdot Marketing thoroughly.

    I can’t tell you how different the approach has been from Mdot Marketing when compared to previous experiences. They have been very professional, and have gone ahead and done things the right way. If you want a job done, and done right the first time around…I would recommend Mdot Marketing thoroughly.

    Dr Eimear O’Connell, Bite Dentistry & President-elect of the ADI

    Dr Eimear O’Connell, Bite Dentistry & President-elect of the ADI

    Emma and her team redesigned our website and helped us with our marketing- we have never been busier!!

    Samantha Baker, former Marketing Manager at 3M ESPE

    Samantha Baker, former Marketing Manager at 3M ESPE

    I would happily recommend Mdot Marketing based on their competent and professional attitude, attention to detail and willingness to go that extra mile.

    Mark Ambridge, Ambridge Ceramics Ltd & Co-founder of ArKive Dental

    Mark Ambridge, Ambridge Ceramics Ltd & Co-founder of ArKive Dental

    Mdot Marketing have worked with me on numerous projects. They are particularly skilled with the ability to quickly learn about new digital product technologies, understand them and able to create marketing literature that is easy to understand by general dentists and orthodontists to increase awareness and uptake of the product.

    Mdot (Emma) really knows her onions when it comes to dental specific marketing, and let's face it, many say they know but few actually do...