Mdot Marketing: Social Media Marketing for Dentists

Social Media

Build relationships, trust and loyalty with your patients

Connect with your patients

For dental practices, social media marketing is all about building relationships, trust and loyalty, so even if you don’t have a website, social media can be a way of getting your dental practice known and attracting new patient enquiries.

Interesting and useful content is one of the top reasons why a patient may follow your account on social media. A well-managed social media strategy will help you to really connect with your potential patients and keep you in their minds when thinking about dental treatments. At Mdot Marketing, we see social media as an opportunity to help you build an online community, keeping existing patients loyal, whilst attracting new patients through positive comments and reviews; building your practice’s social proof.

Building your social proof

With social media increasingly influencing the way people make decisions, it is important to have a strong presence across your social media platforms to build your ‘social proof’.

The modern-day word of mouth recommendation; social proof uses the favourable views of your clients to reassure potential new customers, and provide ‘proof’ that you are a trusted business providing high quality products and services.

 

Helping your dental practice be found

Consumers are increasingly turning to social media to search for products and services and so are much more likely to come across your social media pages before your website.

Mdot Marketing’s social media service will focus on building your online community with plenty of great content to encourage engagement and strengthen that all important social proof.

One of the most valuable things you can do to further increase your social proof is to encourage patients to leave a Facebook review. As part of our social media package, Mdot Marketing will provide you with ethical tools to help you build your reviews.

How effective social media can help your business:

Attract new patients

People are now searching for businesses through social media. It's a great way to attract new customers in a cost effective way.

Build trush & loyalty

Social media allows you to build relationships with patients, creating trust and loyalty between you and your patients & potential new patients

Establish credibility

Posting relevant, useful & engaging content establishes credibility; reassuring patients that you're the go-to practice in your local area.

Drive website traffic

If you would like to increase visitor numbers to your website then social media is a great way to achieve this, both through organic posts & ads

Show your expertise

Do all of your patients know the full range of specialist services that you offer? Social media is a great way to let them know.

Reassure patients

Patients want to know they're in safe hands & receive a reliable service. Positive & friendly content will help put them at ease.

Answer patient questions

Social media allows you to engage with patients on a personal level and answer questions that they may have before they contact you.

Show before and afters

Great before & afters of your work is a powerful way to show potential patients what you can offer them & inspire them to take action.

Show the 'real you'

An opportunity for you to show the friendly face of your practice, allowing customers to get to know & feel comfortable with your practice before they make contact.

Our approach

At Mdot Marketing, we start by getting to know your business and what you would like to achieve, so that we can put together a social media strategy that achieves your goals.

No matter how small your project or budget, Mdot Marketing can help.

Whether you are looking to increase new patient enquiries, grow your practice, increase the awareness of your practice locally, build your patient email database or drive new dental patient to visit your website, we can help you achieve your goals in a cost-effective way.

What our service includes

Strategy

We will develop a social media strategy across your social media channels and run bespoke campaigns to achieve your goals.

Account management

You will have a designated account manager who will work closely with you and manage your company's profile on your behalf.

Content creation

To engage your customers we will create varied and relevant content to use across all of your social media channels each week.

Grow your audience

Through organic posts and paid advertising, we will grow your followers and connect with relevant potential customers to deliver good ROI.

Build your community

We will manage your company's profile and post interesting information that customers will find useful or entertaining, keeping your followers engaged and loyal.

Monitor and report

We will monitor the success of your campaigns and provide monthly reports so we can ensure you get the best return on your investment.

Build relationships, trust and loyalty with your patients

Discover how we can help you

Get in touch

Social Media

Build relationships, trust and loyalty with customers through interesting and useful content whilst also reaching new clients with a well-managed advertising strategy.

Video

A powerful and effective way for businesses to connect with their audience. Harness the power of video to tell stories that resonate with your clients, whilst also helping to increase your Google rankings.

Content

Create a positive online experience for your customers with valuable, relevant and consistent content. Tell your story and engage both new and existing clients in a cost-effective way.

Digital

Attract and follow-up more customer enquiries whilst staying in touch with your existing customers, through targeted online advertising, email marketing, e-newsletters, blogs and SEO.

Websites

Whether you’re looking for more customers, more sales, more margin or simply just to improve your online presence, Mdot Marketing can help to either improve your existing site or design and build a new one.

Design

Whether your graphic design project is large or small, our skilled and experienced design team can help you get it right. From printed materials to branding and social media graphics, our team can rise to any challenge.

What our customers say

Alex Finney, Dentsply Sirona

Alex Finney, Dentsply Sirona

Forward thinking company, offering support and advice for all aspects of marketing and social media support. Most helpful.

Leanne Branton-Young, Southside Dental Care

Leanne Branton-Young, Southside Dental Care

Emma and her team recently helped us design a new logo and branding for our clinic - we love it and it’s been a huge hit with our patients! Thank you Mdot!

Dr Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

Dr Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

If you want a job done, and done right the first time…I would recommend Mdot Marketing thoroughly.

I can’t tell you how different the approach has been from Mdot Marketing when compared to previous experiences. They have been very professional, and have gone ahead and done things the right way. If you want a job done, and done right the first time around…I would recommend Mdot Marketing thoroughly.

Dr Eimear O’Connell, Bite Dentistry & President-elect of the ADI

Dr Eimear O’Connell, Bite Dentistry & President-elect of the ADI

Emma and her team redesigned our website and helped us with our marketing- we have never been busier!!

Samantha Baker, former Marketing Manager at 3M ESPE

Samantha Baker, former Marketing Manager at 3M ESPE

I would happily recommend Mdot Marketing based on their competent and professional attitude, attention to detail and willingness to go that extra mile.

Mark Ambridge, Ambridge Ceramics Ltd & Co-founder of ArKive Dental

Mark Ambridge, Ambridge Ceramics Ltd & Co-founder of ArKive Dental

Mdot Marketing have worked with me on numerous projects. They are particularly skilled with the ability to quickly learn about new digital product technologies, understand them and able to create marketing literature that is easy to understand by general dentists and orthodontists to increase awareness and uptake of the product.

Mdot (Emma) really knows her onions when it comes to dental specific marketing, and let's face it, many say they know but few actually do...