Mdot Marketing : Digital Marketing for Dental Practice Growth

Digital Marketing

Achieve dental practice growth with digital marketing; attract & retain patients through targeted email, e-newsletters, blogs, online advertising & SEO

Grow your business

Attract and follow-up more patient enquiries whilst staying in touch with your existing patients, through targeted  online advertising, email marketing, e-newsletters, blogs and SEO.

Building a relationship with patients takes time. To be effective it needs to be done in a co-ordinated and planned way across a variety of digital channels. It can take between 9 and 11 ‘touches’ for someone to make a purchase decision, so don’t be afraid to keep in touch and follow-up your enquiries.

Email marketing

Are you keeping in touch with your patients through your email database?

At Mdot Marketing we understand that busy dental practice and business managers don’t always have the time or expertise to stay in touch with dental patients through professional email marketing.

Our experienced team can help you achieve this. We will create & distribute high quality, branded emails for your dental practice, following GDPR guidelines to ensure that your patient’s data is safe & kept up to date. Email marketing is a cost-effective, relevant and targeted way to drive patients to your website; helping you to create relationships with both new and existing patients. It’s an easy way to keep in touch with potential patients who have enquired about a treatment, but who aren’t yet ready to commit.

Attracting new patients

It can take between 9 and 11 ‘touches’ before a customer commits to making a purchase or chooses you as their dental provider.

Through digital marketing Mdot Marketing can help you to keep in touch with potential patients by regularly providing them with information that is useful and relevant to their enquiry. So, when they are ready to go ahead with their dental treatment, you ensure that your practice is at the top of their minds

Maintain relationships with existing patients

Never assume that your current patients know about every treatment that you offer.

At Mdot Marketing we have come across dental practices whose patients have previously gone elsewhere for specialist treatments such as dental implants, simply because they were unaware that their own dentist offered this treatment.

Don’t be afraid to inform your patients of the treatments that you offer. They would much prefer to have their own trusted dentist perform the work for them.

How email marketing can help you grow your
dental practice

Email marketing is a low cost, high impact form of marketing that can help you:

Retain existing patients

Add value and stay 'top of mind' with existing patients to keep them loyal

Attract new patients

Keep in touch and build relationships with potential new patients

Grow your referral practice

Engage with referring dentists & build relationships

Raise awareness

Inform patients of specialist treatments and offers

Launch new treatments

Inform patients of new treatments that you offer

Share news

Share practice news, including new staff members

Pay Per Click (PPC) advertising

Pay Per Click (PPC) advertising is a great way to target customers who are looking for specific dental treatments and to increase traffic to your website in the short term.

It’s measurable, controllable and you will often see results very quickly.

It gives you the opportunity to be seen by people who are searching the internet for relevant, popular search terms that will drive new patients to your website.

The beauty of this is, you will only pay if your ad is clicked on, making PPC an extremely cost-effective way to increase the number of relevant visitors to your website.

If your area is particularly competitive or you are not ranking highly on Google’s organic search results, PPC is the ideal way to increase the number of visitors to your site.

We will work with you to identify the best and most effective search terms for your business and manage the campaign to get you the best results.

If you want a job done, and done right the first time…I would recommend Mdot Marketing thoroughly.

I can’t tell you how different the approach has been from Mdot Marketing when compared to previous experiences. They have been very professional and have gone ahead and done things the right way.

If you want a job done, and done right the first time around…I would recommend Mdot Marketing thoroughly.

Dr Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

Search Engine Optimisation (SEO)

Whether you’re a large dental company or a small dental practice, a well-built website with a strong SEO strategy can support you with your Google rankings and can form a key part of your online strategy. 

How we can help:

Effective targeting

Mdot Marketing help our clients to become more visible in search engines and attract new customers by implementing SEO strategies that deliver measurable results. We will work closely with you to identify the type of patients to target and the services they are looking for, so we can establish the best and most effective search terms for your business.

Build your Google reviews

One of the most important things you can do to help your search engine rankings and influence a new patient to choose your dental practice is to gain more Google reviews. Mdot Marketing will build an effective strategy for your dental practice website, to increase your reviews at an optimal rate and avoid being penalised by Google.

Build with SEO in mind

When designing & building our bespoke websites, from the very beginning we do so with Search Engine Optimisation in mind. Our bespoke websites are written and technically built using the very latest SEO techniques. Once the site is built and your SEO is set-up, we offer a monthly SEO package to ensure your site reaches and maintains a good position on Google.

Grow your business

Talk to us about how we can help you grow your business through digital marketing

Get in touch

Social Media

Build relationships, trust and loyalty with customers through interesting and useful content whilst also reaching new clients with a well-managed advertising strategy.

Video

A powerful and effective way for businesses to connect with their audience. Harness the power of video to tell stories that resonate with your clients, whilst also helping to increase your Google rankings.

Content

Create a positive online experience for your customers with valuable, relevant and consistent content. Tell your story and engage both new and existing clients in a cost-effective way.

Digital

Attract and follow-up more customer enquiries whilst staying in touch with your existing customers, through targeted online advertising, email marketing, e-newsletters, blogs and SEO.

Websites

Whether you’re looking for more customers, more sales, more margin or simply just to improve your online presence, Mdot Marketing can help to either improve your existing site or design and build a new one.

Design

Whether your graphic design project is large or small, our skilled and experienced design team can help you get it right. From printed materials to branding and social media graphics, our team can rise to any challenge.

What our customers say

Alex Finney, Dentsply Sirona

Alex Finney, Dentsply Sirona

Forward thinking company, offering support and advice for all aspects of marketing and social media support. Most helpful.

Leanne Branton-Young, Southside Dental Care

Leanne Branton-Young, Southside Dental Care

Emma and her team recently helped us design a new logo and branding for our clinic - we love it and it’s been a huge hit with our patients! Thank you Mdot!

Dr Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

Dr Vikram Kavi, Thistle Dental Orthodontic & Implant Centre

If you want a job done, and done right the first time…I would recommend Mdot Marketing thoroughly.

I can’t tell you how different the approach has been from Mdot Marketing when compared to previous experiences. They have been very professional, and have gone ahead and done things the right way. If you want a job done, and done right the first time around…I would recommend Mdot Marketing thoroughly.

Dr Eimear O’Connell, Bite Dentistry & President-elect of the ADI

Dr Eimear O’Connell, Bite Dentistry & President-elect of the ADI

Emma and her team redesigned our website and helped us with our marketing- we have never been busier!!

Samantha Baker, former Marketing Manager at 3M ESPE

Samantha Baker, former Marketing Manager at 3M ESPE

I would happily recommend Mdot Marketing based on their competent and professional attitude, attention to detail and willingness to go that extra mile.

Mark Ambridge, Ambridge Ceramics Ltd & Co-founder of ArKive Dental

Mark Ambridge, Ambridge Ceramics Ltd & Co-founder of ArKive Dental

Mdot Marketing have worked with me on numerous projects. They are particularly skilled with the ability to quickly learn about new digital product technologies, understand them and able to create marketing literature that is easy to understand by general dentists and orthodontists to increase awareness and uptake of the product.

Mdot (Emma) really knows her onions when it comes to dental specific marketing, and let's face it, many say they know but few actually do...